WHY WE LOVE KETCHUMKetchum doesn’t try to be anything other than what it is. It’s not trying to be the next Aspen or Vail. It prefers life a little more off the radar. Not to mention, a lot more laid back. That’s not to say it doesn’t have its sophisticated side. It just prefers to keep it hidden under its jeans. More than anything, it lets the mountains do the talking. And what they have to say is heard around the world.